Archive for the ‘Food for Thoughts’ Category

When you try more, success rates increase

12:41 am

While I was working on my clients work, I remember there was a time when I am so afraid of contacting these businessman of my service. Yes, till now I never really do any cold-calls and never will be. I go email instead and as guessed what. The response rates is zero during the first few days, my moral was very low back then wanting to give up. Yet after email to 30 companies, good things happen! One of the company reply and the rest is history. :) till now I still manage their online marketing and they were glad to read my email that day.

From that very moment, I truly understand the meaning of keep trying even if it fails, it’s one step closer to your success. So whatever you are doing, don’t give up and keep trying. You will success eventually.

But if you are talking abt Internet Marketing, it’s much better to let the experts handle as they have been through the trial and errors period where they grow your sales you can’t imagine. If you will like to try it out, contact me and you will see the differents. :)

Find your benefits and reach out as many as you can

2:09 pm

While walking along the store department in ION Orchard, I notice a very interesting marketing idea that lots of company should really look at it.

If you notice the photo that I took, you will feel that the store does really sell what it mean ‘EXTRA FINE COTTON, only 3% qualifies’ which justify the high price of their plan shirt that normal outlets sold less than what they are selling.

How did they manage to do that well? From what i see, they really make use of this unique point of marketing and show it loud and clear to customers like us. Giving more reason to buy from them. And putting at the right place (they leave the board infront of the clothes, which educate me at the point where eventually it turn into a customer myself.)

This is a very simple marketing idea yet I see many companies really miss it.

Companies should really see what they have currently (achievement, milestone, first inventor,etc) and market it loudly to the audience. They will see a huge different in sales for their companies.

Time is priceless – the power of outsourcing

5:59 pm

‘Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.’Harvey MacKay

How true it is when we have the most value item in our life – Time – yet most of us misuse it. A classic example will be me, whenever I want to do something which is beyond my understanding [Create stunning videos with AE]. I will try it by going through books and test and error which consume alot of my precious time. By the time i understand [Which only the very basic stuff], it’s already few weeks that can have major impact on the projects that i work on.

But thanks to outsourcing, I learn to leverage the time by choosing the stuffs that i am not sure on and outsource to people. Doing this give me time and energy to work on my business and eventually give better values to my business.

Once you understand the power of outsourcing, you will embrace the idea like I do.

*Updated :  Instead of consuming my time to create stunning videos, i hire someone to create for me which gave me more time to work on business that i love*

Does marketing matter?

4:23 pm

While reading Seth Godin – All Marketers Are Liars, I believe what he mention in his book ‘Marketing is the most powerful force available to people who want to make change’

Why? Because it’s the only things that can make or break your business. Without proper marketing for your business, it’s will either slow you down to grow business or having tons of business opportunity that you can choose from.  Most important is that marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization NOW.

Nowadays, productions are able to outsource [Meaning less time to learn the skilled as there's always plenty of people have the skill to do for you.]. Now it’s the invention and marketing effort that will see the different between a fast and slow growth company.

Simple Thing Work – Don’t over complicated your marketing.

3:26 am

I came across this quote the other day by Einstein

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.”

Now when I saw that I instantly interpreted it as “Any idiot can come up with new ideas, but it takes a genius to make something simple work”

It made me immediately think of sites like plentyoffish.com which are incredibly simple both technically and graphically but the lead in their space.

This lead to Marketing as well. As long as the marketing look simple doesn’t mean it won’t work. Making it [Marketing] simple make our life much easier and faster to reach our goal.

Trust me there is no end to “know it all’s” who have never done anything themselves. A lot of “guru’s” come to mind.

If you still think that marketing really need alot of planning, think again. Talk to me and i will show you how easy with a marketing plan for your business will do wonders.

Are local business ready for Internet Marketing?

6:02 pm

People have been asking me question like ‘Does Internet work for Local business like mine? [Restaurant] or ‘Does Email marketing works for my business as well? [Yoga Class business] It’s certainly does!

As a matter of facts, this is the RIGHT time to get it done. The reason? The poor economy that affecting the world is the best time to strike as people tend to cut their costs on Marketing [Which is the MOST important elements in any business that CANNOT be CUT but INCREASE it instead]

These are the times that you can be the AUTHORITY for your marketplace where people will know more about you due to less marketing efforts from other companies that are completing against you. [Do you even see NIKE and Adidas stop their advertising when time are bad? Not exactly, in fact they doing it so well in advertising during these period that give end users more reasons to get from them!]

And getting into Internet Marketing is the best among the choices because it’s produce result faster and affordable compare to others. The playing field is level, or should i say small local business have better advantages compare to big companies as you are able to target the right customers that you are looking for without much efforts. Not only that people tend to visit website more than ever compare from the past! People will love to get their items arrive at their house with a click of the mouse.

From my point of view, I strongly believe that in future – Internet Marketing will be the most important marketing strategic that you can’t lack off in terms of getting more clients and sales for your business.

SEO survives the recession

7:46 pm

This is a very interesting blog post by David from Last Click News.

To sum everything up, this is the time to really start marketing your items out through Internet before your competitions get it. As more and more people will start to go online due to recession (Where people prefer to stay at home rather than window shopping), with the help on SEO and other Internet Marketing Campaign, your business will survives and stay strong through out the recession.

All you really need to do now is to start to believe and acknowledge that Internet Marketing do work for your business. Actually it’s work on all people! These include artists, professional, retailers, etc. Time to lead the pack before others do!

Contact us if you need any help or guidance on how to generate sales through Internet Marketing. We will do our best to help you out!

Brands Failing to use it’s full potential on Social Media Campaign

4:17 am

While reading news on different blogs, this post really stand out. It’s regarding the companies who are failing to use Social Media Campaign for their full potential.

What push me to write my view on this post is this sentence – The consensus at ad:tech seems to have been that brands are not trying hard enough.

Companies who’s been using it doesn’t really treat it as one of the main marketing efforts, they did not really seek through or talk to Social Media Marketers that can help them visualize the potential it can bring to their companies.

As post mention, you should clearly map out the objectives for your social media campaign just like other marketing efforts you did for  your company.

Take it seriously, sooner or later the efforts you put will be worthwhile.

If you wish to comments on my post, feel free to post as I love to hear from you!