Archive for the ‘Search Engine Optimization’ Category

Does research matters to your business success?

4:18 am

From focus groups to test panels and from trend analysis to consumer research. Just do it.

Days are gone where you have to use your guts feeling to make the marketing decision. With the research reports, you have higher chance to get it right on the spot.

However too much analysis will cause time and effort which might waste your effort. What’s the ideal timeframe for your research?

From what I see, it’s better to start researching one month before you start your new campaign. The trends, people response on given message, media to use, etc.

Having these ready will give you advantages that your competitors lack of.

For SEO, it’s more on out-going links, anchor texts, buyer keywords, trend setting keywords, long-tail keywords and other important factors.

Note that having a full reports of Analysis will not be good as well. Having a simple and understandable reports will effectivly direct you the right way faster for both yourself and clients.

Tags: , ,
Posted in Internet Marketing Campaign, Search Engine Optimization, Social Media Marketing | No Comments »

Find your benefits and reach out as many as you can

2:09 pm

While walking along the store department in ION Orchard, I notice a very interesting marketing idea that lots of company should really look at it.

If you notice the photo that I took, you will feel that the store does really sell what it mean ‘EXTRA FINE COTTON, only 3% qualifies’ which justify the high price of their plan shirt that normal outlets sold less than what they are selling.

How did they manage to do that well? From what i see, they really make use of this unique point of marketing and show it loud and clear to customers like us. Giving more reason to buy from them. And putting at the right place (they leave the board infront of the clothes, which educate me at the point where eventually it turn into a customer myself.)

This is a very simple marketing idea yet I see many companies really miss it.

Companies should really see what they have currently (achievement, milestone, first inventor,etc) and market it loudly to the audience. They will see a huge different in sales for their companies.

Tags: , ,
Posted in Food for Thoughts, Internet Marketing Campaign, Search Engine Optimization, Social Media Marketing | No Comments »

Using SEO to increase your sales – long term.

2:58 am

Most offline business has always thought that having PPC campaign will be enough to create tons of leads for them. Yes it’s truth but in what cost? Not only that having PPC will mininize the number of keywords being target every month unless you have tons of cash / budget for your PPC marketing.

What I really suggest is go for SEO instead. Why? Because once you are rank in top page of google. Most likely you won’t be going to spend another bucks on the keywords. Because most of the offline business doesn’t really optimizted the keywords that they target in PPC. Plus reports has shown that more and more people are interested on the SEO ranked sites then the PPC ads due to the pace how people see on the website.

Yes, SEO take a longer time to reach but once it’s hit the goal which is getting top page of google. You will see a hugh traffic of your target customers knocking your door. Waiting to give you cash that you never dream off! So why waiting? Get a SEO expert to help you dominate in your local google site!

Tags: , , , , ,
Posted in Internet Marketing Campaign, Search Engine Optimization | No Comments »

SEO survives the recession

7:46 pm

This is a very interesting blog post by David from Last Click News.

To sum everything up, this is the time to really start marketing your items out through Internet before your competitions get it. As more and more people will start to go online due to recession (Where people prefer to stay at home rather than window shopping), with the help on SEO and other Internet Marketing Campaign, your business will survives and stay strong through out the recession.

All you really need to do now is to start to believe and acknowledge that Internet Marketing do work for your business. Actually it’s work on all people! These include artists, professional, retailers, etc. Time to lead the pack before others do!

Contact us if you need any help or guidance on how to generate sales through Internet Marketing. We will do our best to help you out!

Tags: , , , ,
Posted in Food for Thoughts, Search Engine Optimization | No Comments »

Being top 10 in Google Search Engine

4:19 pm

People have been asking why been asking and thinking why being top 10 in Google Search Engine will make any differences in their sales? Aren’t they are still the same?

Well, let’s get this point – Having your website rank in top 10 in Google Search Engine give you a premium status that people will more likely to trust you compare to website that rank page 2 or more. Not only that, there’s going to be large traffic going to your website with the keywords being rank top 10. Don’t you feel great when you can boost your about your ranking to your competitions that you rank higher than them – meaning more superior than them.

It’s let getting first in your competition, you should know what’s the prize like when you are on top on everyone.

If you wish to comments on my post, feel free to post as I love to hear from you!

Tags: , , , , , , , ,
Posted in Search Engine Optimization | No Comments »