While walking along the store department in ION Orchard, I notice a very interesting marketing idea that lots of company should really look at it.
If you notice the photo that I took, you will feel that the store does really sell what it mean ‘EXTRA FINE COTTON, only 3% qualifies’ which justify the high price of their plan shirt that normal outlets sold less than what they are selling.
How did they manage to do that well? From what i see, they really make use of this unique point of marketing and show it loud and clear to customers like us. Giving more reason to buy from them. And putting at the right place (they leave the board infront of the clothes, which educate me at the point where eventually it turn into a customer myself.)
This is a very simple marketing idea yet I see many companies really miss it.
Companies should really see what they have currently (achievement, milestone, first inventor,etc) and market it loudly to the audience. They will see a huge different in sales for their companies.
Tags: benefits, customer behaviour, Marketing
