From focus groups to test panels and from trend analysis to consumer research. Just do it.

Days are gone where you have to use your guts feeling to make the marketing decision. With the research reports, you have higher chance to get it right on the spot.

However too much analysis will cause time and effort which might waste your effort. What’s the ideal timeframe for your research?

From what I see, it’s better to start researching one month before you start your new campaign. The trends, people response on given message, media to use, etc.

Having these ready will give you advantages that your competitors lack of.

For SEO, it’s more on out-going links, anchor texts, buyer keywords, trend setting keywords, long-tail keywords and other important factors.

Note that having a full reports of Analysis will not be good as well. Having a simple and understandable reports will effectivly direct you the right way faster for both yourself and clients.