While working on my client project, I learn a very important lesson from my marketing knowledge.

Everything that you create for Advertising, you must always have a story to tell to your target audience. (Graphic ads are very important)

Look at the benefits, fears or even humor idea that will attract their attention. What message are you giving to them?

Every ad that you create should have one clear goal, not mixing all the benefits together. Create ONE short and sweet message to your audience. Give what they want without messing their mind will be the ideal ad you ever create.

If you have no idea to run a graphic ads (Storytelling), think abt your feature that will attract their attention. Use that as the main point for your ad will be good to go.