Things has changes so much that more and more people are into Pre-launch effort on their business. However what does a pre-launch can do for your new product? This one idea behind that save you hundreds or even thousand of dollars that you can spend if the product doesn’t success.
I always feel that Steve Jobs are good in doing this. Why? Apple provide rumors early before the actual launch of Ipad [Not forgetting Iphone], Such early speculation created anticipation, making the media, consumers and public even more interested in, and alert to, Apple’s activities.When the time is come out, people has already in the mindset of buying instead of waiting for further reviews on their mind.
What make it a really success in their launch is creating synergy on their marketing campaign which really did the trick. So how did they do it?
1. Have a awesome product
Ipad, Iphone, Ipod [Yes, they are cool products compare to others.]
2. Build Anticipation
spreading the rumors about having these awesome products available in few months
3. Have a big, splashy announcement
Thanks to steve jobs, he create and does big announcement so well that everytime when he make presentation. Everyone are eager to know what’s he going to announce for his new product!
4. Limit supply at launch
Which is one of the best ideas and most small business did not make full use of this marketing tips. What apples did when they have their launch, they will always limit their supply so that people are eager to buy the first available iPods from Apple. This is the reason why their launch day products will always sold out!
Do you see the use of Pre-launch and having a synergy plan for your marketing? This is one of the great marketing method that you can use for your business new item. Remember, it’s always better for customers to understand your product during the ‘Pre-launch’ time so that when the items available – customers are eager to buy instead of waiting for another few months to hear reviews.
Do leave any comments if you found it’s doesn’t make sense.
