Posts Tagged ‘Marketing’

Does research matters to your business success?

4:18 am

From focus groups to test panels and from trend analysis to consumer research. Just do it.

Days are gone where you have to use your guts feeling to make the marketing decision. With the research reports, you have higher chance to get it right on the spot.

However too much analysis will cause time and effort which might waste your effort. What’s the ideal timeframe for your research?

From what I see, it’s better to start researching one month before you start your new campaign. The trends, people response on given message, media to use, etc.

Having these ready will give you advantages that your competitors lack of.

For SEO, it’s more on out-going links, anchor texts, buyer keywords, trend setting keywords, long-tail keywords and other important factors.

Note that having a full reports of Analysis will not be good as well. Having a simple and understandable reports will effectivly direct you the right way faster for both yourself and clients.

Find your benefits and reach out as many as you can

2:09 pm

While walking along the store department in ION Orchard, I notice a very interesting marketing idea that lots of company should really look at it.

If you notice the photo that I took, you will feel that the store does really sell what it mean ‘EXTRA FINE COTTON, only 3% qualifies’ which justify the high price of their plan shirt that normal outlets sold less than what they are selling.

How did they manage to do that well? From what i see, they really make use of this unique point of marketing and show it loud and clear to customers like us. Giving more reason to buy from them. And putting at the right place (they leave the board infront of the clothes, which educate me at the point where eventually it turn into a customer myself.)

This is a very simple marketing idea yet I see many companies really miss it.

Companies should really see what they have currently (achievement, milestone, first inventor,etc) and market it loudly to the audience. They will see a huge different in sales for their companies.

Are local business ready for Internet Marketing?

6:02 pm

People have been asking me question like ‘Does Internet work for Local business like mine? [Restaurant] or ‘Does Email marketing works for my business as well? [Yoga Class business] It’s certainly does!

As a matter of facts, this is the RIGHT time to get it done. The reason? The poor economy that affecting the world is the best time to strike as people tend to cut their costs on Marketing [Which is the MOST important elements in any business that CANNOT be CUT but INCREASE it instead]

These are the times that you can be the AUTHORITY for your marketplace where people will know more about you due to less marketing efforts from other companies that are completing against you. [Do you even see NIKE and Adidas stop their advertising when time are bad? Not exactly, in fact they doing it so well in advertising during these period that give end users more reasons to get from them!]

And getting into Internet Marketing is the best among the choices because it’s produce result faster and affordable compare to others. The playing field is level, or should i say small local business have better advantages compare to big companies as you are able to target the right customers that you are looking for without much efforts. Not only that people tend to visit website more than ever compare from the past! People will love to get their items arrive at their house with a click of the mouse.

From my point of view, I strongly believe that in future – Internet Marketing will be the most important marketing strategic that you can’t lack off in terms of getting more clients and sales for your business.

Using SEO to increase your sales – long term.

2:58 am

Most offline business has always thought that having PPC campaign will be enough to create tons of leads for them. Yes it’s truth but in what cost? Not only that having PPC will mininize the number of keywords being target every month unless you have tons of cash / budget for your PPC marketing.

What I really suggest is go for SEO instead. Why? Because once you are rank in top page of google. Most likely you won’t be going to spend another bucks on the keywords. Because most of the offline business doesn’t really optimizted the keywords that they target in PPC. Plus reports has shown that more and more people are interested on the SEO ranked sites then the PPC ads due to the pace how people see on the website.

Yes, SEO take a longer time to reach but once it’s hit the goal which is getting top page of google. You will see a hugh traffic of your target customers knocking your door. Waiting to give you cash that you never dream off! So why waiting? Get a SEO expert to help you dominate in your local google site!

Brands Failing to use it’s full potential on Social Media Campaign

4:17 am

While reading news on different blogs, this post really stand out. It’s regarding the companies who are failing to use Social Media Campaign for their full potential.

What push me to write my view on this post is this sentence – The consensus at ad:tech seems to have been that brands are not trying hard enough.

Companies who’s been using it doesn’t really treat it as one of the main marketing efforts, they did not really seek through or talk to Social Media Marketers that can help them visualize the potential it can bring to their companies.

As post mention, you should clearly map out the objectives for your social media campaign just like other marketing efforts you did for  your company.

Take it seriously, sooner or later the efforts you put will be worthwhile.

If you wish to comments on my post, feel free to post as I love to hear from you!

First Step to Raise Your Visibility Online

12:00 am

As  I’m working with a lot of people who are new to online business. And while they want to know how to get more subscribers, sell more products, be a more profitable affiliate, it all comes down to the same question -

How Can I Raise My Visibility Online?

While working as Internet Marketer and helping small business to establish themselves in Internet. I always believe that before we really start doing all kinds of Internet Marketing Campaigns (SEO, Email Marketing, Article Posting, etc) We should and always need to come out a plan that complements each Internet Marketing efforts you did.

By doing this, you will understand and also time yourself well on where and when to start and end at. Making sure what you did worth your time and money – To generate more sales through different Marketing Channels.

For those who want to start their own Internet Marketing Campaign for their business, remember to write down what’s your goal so that you have the focus and choosing the right campaign for your business.

If you wish to comments on my post, feel free to post as I love to hear from you!