It is not unusual to have high ranking at the Search engines yet see low conversion rates. In fact, someone else whose ranking is lower than yours might be more sales with his products or services. How could that happen? With all other things being almost equal, good web design, good sales copy, quality products, it’s likely the other person has an effective email marketing campaign set in place.

E-mail marketing refers to the communications that businesses have with current customers who have given permission to receive e-mails about special offers and new products or services. By categorizing customers by their buying preferences and making e-mail offers that address those preferences, a small business can personalize their marketing for the cost of a mouse click.

It’s a recognized truth that not many people will purchase your product or service on their first visit to your website. Yes, some may purchase the products that you’re promoting but the majority won’t. The vast majority may never come back again. You stand to lose significant traffic in this manner. So what about those who purchased something? How can they convert into your lifelong customers?

What better cost effective way to do so than through email?

Here are the 4 Benefits of Email Marketing:

1. Gives visitors a personal touch to your business.
Email communication is the most cost-efficient method now to connect with your website visitors. A simple personalized email communiqués can do wonders for your business.

2. Allows you to build credibility and trust with your visitors.
You can achieve this by conducting short courses in the area of your expertise by email. The courses you conduct must be related to the products or services you’re promoting on your website.

For example, if you are promoting weight loss products, you can conduct a short course like 30 days to lose weight.  People are more willing to buy your product or service if they gain confidence through the information you have provided.

3. Exposes visitors to your product or service.
Sales statistics show that most people need to be exposed to an offer 7 times or more before they decide to buy. You have no way of exposing your products or services before your website visitors except through Email marketing.

4. Converts first time buyers into lifelong customers.
Email marketing is an efficient method to update your customers of your latest products and services. Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You’ll endear first time buyers to you, and turn them into lifelong customers.

From a marketing perspective it doesn’t get anymore targeted then this.  And your advertising costs are insignificant compare to other form of marketing method.

As a local business owner there are opportunities and there are golden opportunities.

It’s simple, straightforward and very profitable.  And yet few local businesses are taking advantage of email marketing. Why not lead the pack now.

To explore further about Empower Performance Marketing Email Marketing Services or how you can start your cost effective email marketing efforts further. Talk to us now.